The Dating Game: Will the groovy game show find new life on Facebook? [Interview]

This week, we learned that the classic 1960s game show The Dating Game is going to be revived in the form of a new social game on Facebook as well as other big social networks in the next few months. If you're, ahem, old enough to remember the show, than this game will seem all-too-familiar, right down to the groovy clothing and Flower Power graphics. Oh yeah, and those cheeky questions that always made contestants blush? Those are back too -- the only thing missing is the game's original host, Jim Lange. (For more details, read our Dating Game on Facebook preview.)

We chatted with 3G Studios CEO James Kosta to see what's in store for what's certain to be one of the more unique TV game show spinoffs on Facebook.

What made you decide to revive The Dating Game as a Facebook game? Are you trying to start a dating service for Facebook of sorts? Or, since you can create avatars that might not look like you, is this just a clever way to flirt?

On Facebook and other social sites, most of the lengthy conversations that take place are about relationships. People love to share their views on who their friends should be with, how their friends can improve their relationships and even when their friends have unrealistic expectations. If we're in a relationship, we may want to learn more about what makes our partner happy. The Dating Game is a fun way for friends to learn about each other and explore their preferences and quirks.