Ad Buyers Don't Trust Oprah's OWN Network... At Least, Not Yet

Would you spare a minute for Oprah Winfrey and her new cable TV network OWN? Apparently, ad buyers won't.

About 75% of deep-pocketed ad buyers interviewed in a Deutsche Bank survey said that they do not plan to buy commercial time from The Color Purple star. Perhaps it's because the color green -- as in money ripening from a vast audience hooked on round-the-clock chunks of original programming -- hasn't materialized yet. The remaining 25% of ad buyers indicated they will perhaps bite when Winfrey's own OWN show begins in the fall.