Hot Job Site:

hot siteThe National Association of Colleges and Employers (NACE) Job Outlook 2011 shows that for the class of 2011, the job market is off to a positive start. Employers responding to the NACE Job Outlook 2011 Fall Preview survey reported plans to hire 13.5 percent more new bachelor's graduates from the class of 2011 than they did from the class of 2010.

When asked to describe the overall job market for class of 2011, the largest group -- almost half of employers -- characterized the market as "good." In comparison, last year, the the same group saw the job market as just "fair."

It's still a competitive job market, and recent college grads have their work cut out for them. But there are tools that can assist recent college grads in their search. AOL Jobs recently spoke to Steven Rothberg, president and founder of CollegeRecruiter is the leading job board for college students searching for internships and recent graduates hunting for entry-level jobs and other career opportunities.

Here's what Rothberg had to say about his site:

Q. How does work?

A. Students, recent graduates, and other candidates use for free. They enter keywords (such as "sales") and a location (e.g., "New York") into the search engine on our home page. Our site displays the summaries of the jobs that match with the most relevant results at the top of the list. With 600,000 to 700,000 job openings advertised on our site at any given time, virtually all candidates will see multiple matches.

Candidates click on the jobs to read a detailed job description and then the "apply" button if they want the job. Most of the jobs send the candidate to the employer's website to apply, but some of the jobs send the candidates to an application page on our site. Either way, ultimately the employer receives their application. The candidate should then follow up with the employer four or five business days later to ensure they received the application (that's the case with any on-line application) and in order to better understand the next steps in the process.

College Recruiter

Q. How do recent college grads find your site?

A. Most job seekers find our site through search engines and social media sites. The old model for college job boards was partnerships with individual college career service offices, but fewer and fewer students use the websites of their career service offices to find information about their job search. This is due to the fact that modern-day search engines do a much better job of connecting those searching for information with the most relevant results.

Q. What was the inspiration for

A. I founded the company in 1991 as a publisher of campus maps. In 1994, we were looking to add more publications and added an employment magazine, as the maps were well received by freshmen and we wanted something to market to the seniors. The Internet essentially came into existence in 1995, and in 1996 we were on-line as one of the earliest job boards in the world.

Q. What's your favorite feature on the site?

A. Video, video, video. If a picture is worth 1,000 words, then a video is probably worth 1,000 pictures. I love seeing employers, job seekers, and other stakeholders post videos in which they reach out to each other. Employers can post videos about what it is like to work for them and career counselors can post videos in which they share job hunting tips. We don't charge any of them for posting videos since we believe that it is more important to provide outstanding content for our users than to make a few hundred bucks by charging someone to post their video.

Q. What's on the horizon for

A. We re-launched our site this past July with much, much tighter social media integration. We currently have 200,000 across all our social media profiles (Twitter, Facebook, LinkedIn , etc.) We plan to continue to partner with other leading sites in order to allow us to bring more high-quality services to job seekers, employers, and other users of our site, allowing us to provide more value than a typical niche job board.

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