Walgreens to Bring Fresh Food to 'Food Deserts'

a bag of groceries with veggies - food deserts
a bag of groceries with veggies - food deserts

Urban markets and fresh food departments are shaping up to be the retail battleground of 2011. First, Target expanded its fresh offerings to roughly 340 stores in 2010 with plans to add 400 more this year, and now Walgreens is gearing up to move beyond a test of expanded grocery items to approximately 400 additional locations.

It's an attempt to capture market share from supermarkets and a bigger share of the wallet from consumers who may not have many other places to shop for grocery items. Those who live and work in our nation's "food deserts."