The Kardashians Come to Sears

The Kardashian sisters are
seemingly everywhere, and now we can add Sears to that list. The retailer says it's teaming up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide in August.

The line consists of ready-to-wear apparel, handbags, lingerie, jewelry and footwear which incorporate elements of each sister's style. It will be merchandised in a "store-within-a-store" environment at Sears.

Sears desperately needs to gain relevance with younger shoppers but has seen its attempts to do so in fashion fall flat.

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