TV Ads For Viva, Scott Paper Towels 'Disparaging' to Bounty

paper towel
paper towel

It's OK to love the quilt. That's what the National Advertising Division of the Council of Better Business Bureaus announced today after reviewing a complaint that Procter & Gamble made against Kimberly-Clark Corp.

P & G, which makes Bounty paper towels -- known as the "quicker picker-upper" -- was not happy with Kimberly-Clark's recent commercials for its Scott and Viva brand paper towels.

In the Viva commercial, people are shown staging an "intervention" for a woman who loves her some quilted paper towels. The quilted towels are bad and "towel-speak for air," says the commercial, which includes the standard wiping-up of liquid demonstration.