Reebok EasyTone Claims Found to Be Exaggerated, Misleading

Reebok Easytone
Reebok Easytone

Reebok, one of the leaders in fitness footwear, is facing criticism by the National Advertising Division of the Council of Better Business Bureaus over exaggerating the health and performance benefits of its top-selling EasyTone shoe line.

The shoemaker's claims include the promise that if women simply wear the sneakers, without necessarily engaging in other physical exercise, they can achieve up to 28% more of a workout for their glutes than if they were to walk in regular shoes.