Is There an Electric Car in Your Future?

Is there an electric car in your future? A study just released by IBM's Institute for Business Value probed U.S. consumers' opinions about electric cars, timely since two models, the Nissan Leaf and the Chevrolet Volt, just hit the road in this country. The results show a hefty interest among those who know about the vehicles, but a disappointing overall familiarity with electric cars.

Among those surveyed, one in five said they would be willing to consider buying an electric. However, 42% said they knew very little about electrics.