GoodGuide's Toothpaste Ratings: Which Brands Are Best and Worst?

Miessence Anise Toothpaste beats all comers, while Mentadent Advanced Whitening Toothpaste finishes last among nearly 200 toothpaste products rated by GoodGuide.

Consumer Ally has teamed up with GoodGuide, whose experts have rated more than 65,000 consumer goods -- including food, toys, personal care and household products -- using factors that include concern for the environment, personal health and social responsibility, as consumers begin increasingly to consider those in addition to price.

Good Guide's ratings also include a brief explanation for each category, though the user can drill down into each score for more detail. The health score measures a product's potential health impact on consumers.