Atlantis Bahamas Opens Swank Club - For Teens
The property already offers extensive facilities for families including waterslides, beaches, dolphin interactions, to name a few attractions, but with the new 14,000 square-foot, mod-inspired space Atlantis is paying attention to what the resort deems an influential guest.
"The teen and 'tween audiences are becoming increasingly powerful when determining where families will go on their holiday," says George Markantonis, president and managing director of Kerzner International Bahamas, the resort's owner. "CRUSH provide teens with a new and exciting experience on property unlike anything else in the marketplace today with a real focus on the technology."
The club, open to teens ages 13 to 17, offers an interactive Internet lounge with multi-touch computers and surface tables with photo editing and publishing interfaced to Facebook; a gaming room with a 22-foot floor-to-ceiling "Gaming Tree" plus private gaming "cabanas" in the club stocked with state-of-the-art technology including Kinect for Xbox 360; and a 1,500 square-foot dance club with multi-purpose video walls, performance stage, VIP sections and even doormen.
"Today's teenagers may very well be the most discerning, savvy, and independently-minded clientele," says Jeffrey Beers, the renowned architect who designed the space. Beers conducted a series of teen focus groups when creating the CRUSH concept.
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