Pew Study Finds 65% of Users Already Paying for Internet Content
I certainly am included in that 65%, paying for access to music (Rhapsody), videos (iTunes), news (Wall Street Journal and my local paper), and information (Consumer Reports). The study might be encouraging for businesses attempting to find a new, successful business model, such as the New York Times.
Newspapers and magazines, however, are not the primary recipients of these online purchases; music, software and apps lead the list. Other categories that more than 10% of the respondents had spent money on included newspapers, games, video, ring tones, photos and e-books.
The latest figures from the Audit of Bureau Circulations, however, shows a sharp drop in iPad magazine subscriptions, implying this market is having retention problems.
Surprisingly, considering how heavily it is marketed, only 2% of those surveyed confessed to having bought online porn. Perhaps the embarrassment factor skewed this number.
Of those surveyed, 25% bought into only one of the categories, while 16% spent money in six or more. The typical user who spends money for content spends about $10 a month.
If the Internet becomes a pay business, how much would it be worth to you to have the same access you have today? As much as your cable TV bill? Your house payment? More?