Your Next Movie Rental Might Be From Sears

Sears exterior - movie rental
Sears exterior - movie rental

Sears and Kmart are hoping to turn our newfound love for digital movies into a profit with the launch of Alphaline Entertainment. The move comes as in-store sales of DVDs and Blu-Ray discs continue to feel the pressure of streaming services like Netflix and rentals from iTunes, Microsoft Zune and on-demand services from cable operators.

Sears first announced that it would begin offering online movie rentals back in June with the hope of arriving in homes by Christmas, and now the service is live, just a few days later than expected.