Pop-Tarts World Closes for Good on Dec. 31

Now it's official -- Pop-Tarts World will be toast on Dec. 31. The Manhattan theme store for the breakfast pastry is closing for good New Year's Eve, parent company Kellogg told WalletPop.

It was previously reported elsewhere that Pop-Tarts World was going to stay open as late as February and then make way for a three-story retail building and public plaza at its space on 42nd Street between Sixth Avenue and Broadway.