Consumers Responding to In-Store Rewards

Shopkick welcome screen that leads to in-store rewards
Shopkick welcome screen that leads to in-store rewards

Consumers love to save on everyday purchases and in 2010, stores and technology combined to offer a new way to do that in the form of location-based discounts, which reward shoppers for coming into a store. The use of location-based rewards is still pretty new, but according to Sports Authority, consumers are quick to respond to an increase in rewards.

These savings or rewards are available from several services including Foursquare, GoWalla and most recently Shopkick; all of which give consumers something in exchange for just walking into a store. Shopkick is the first to use a type of audio check-in that verifies that the user is in the store based on their iPhone or Android device.