Get Rewards for Referring an MBA Student

If you want something badly enough, you'll pay for it, right? Apparently business schools across the nation have gotten the memo and are willing to give their alumni a little reward for referring qualified candidates to their executive master's of business administration programs.

Several are now willing to give incentives, such as $100 gift certificates or books, for sending applicants their way. While in the past, alumni might have altruistically referred students, many MBA programs are glad to reward referring alumni with something more tangible.

"What we're doing is giving them a more meaningful gift," said Lara Zelman, a marketing manager for Boston University, in the Wall Street Journal (subscription required). That school's rewards to referring alumni have included $100 American Express gift cards.