Stop Fighting for Just Another Job - Dip Into The Blue Ocean Strategy

"Don't compete with rivals, make them irrelevant."

So say W. Chan Kim and Renée Mauborgne, authors of the book, Blue Ocean Strategy, a paradigm-shifting look at building your business.

"In today's overcrowded industries," they write, "competing head-on results in nothing but a bloody 'red ocean' of rivals fighting over a shrinking profit pool." Instead, the authors urge businesses to seek untested (and uncontested) "blue oceans," "designing new products or services and linking them to what buyers really want, even if they don't realize they want it as yet."