General Mills Serves Up a Little Less Sugary Cereal

Cocoa puffs - general mills cereal
Cocoa puffs - general mills cereal

In the several decades since the last nationwide rationing of sugar during World War II, companies have slowly made foods sweeter and sweeter, until American tastes have become cloying, even shocking to most other cultures. No food, perhaps, is so iconic of the sweetening of America than breakfast cereal -- to the point where "sugary cereal" is a common phrase often synonymous with the idea of predatory marketing to children.