Tune Hotels Copies Airlines and Charges Fees for Soap, Towels, Even Air Conditioning

If there's one thing the airlines' recent profit boom can teach us, it's that micro-charges work. They unbundled services such as checked baggage, meals and blankets, and as a result their bottom lines soared. One lodging chain now entering the Western market, Tune Hotels, is applying that price structure to hotel rooms.

You probably haven't heard of Tune because you don't travel much in Malaysia and Indonesia, where there are 11 branches. But the brand has big expansion plans for 100 outlets by 2015, and it's starting with one in London, just a 10-minute walk east of the Big Ben clock tower and the London Eye.