LOLapps reveals secrets to Ravenwood Fair success
In just the two short months that LOLapps' Ravenwood Fair has been in town it's garnered 4.7 million monthly players, according to AppData's findings. And for a company to round up and maintain this many users in the midst of a Facebook privacy crisis that crippled the game for days is certainly impressive. So, how did they do it? LOLapps recently released a cutesy yet informative set of graphs and pie charts breaking down not only exactly how they approach players like you and I, but how they keep us coming back for more carnie craziness.
While we won't bore you with too many specifics, there are some interesting facts here. For example, LOLapps relies heavily on cross promotion (60 percent)--much like the recent CityVille sign that's plopped itself in your farms--and far less on ads (eight percent) and 32 percent viral promotion (i.e. lots of News Feed messages making their way into your Feed and more) in its first phase. But then something changes in their strategy, which is when you'll see plenty more advertisements on your Facebook pages as they jump to 30 percent while cross promos and viral marketing level out.
Find the full chart and even more interesting (and hilarious) statistics behind the break.