Buy Shawn Marion's Home, Get Super Bowl Tix
Before listing the home last week, Marion (left) and listing agent Darren Weiner of Antigen Realty sat down to brainstorm about what marketing tactic they could use to help this 7,373-square-foot, 6-bedroom, 8-plus-bath home stand above the crowd, Weiner told HousingWatch. "The timing was perfect with the Super Bowl coming up," he says.
The 2008-built luxury town home (pictured below) is in the exclusive guard-gated waterfront community of Cloisters on the Bay. It has a 2,300 square foot rooftop terrace that Weiner says is perfect for entertaining. It has an outdoor hot tub, two barbeque grills, a plunge pool and spa.
Given the three weeks someone has to tour, decide, and draw up the contracts on this home, it's possible a cash buyer might be the best one to take advantage of the timeframe of this incentive, says Miami area agent, Andre Shambley of the ERA Herman Group, who has Antoine Walker's $3 million foreclosure listing, also in Coconut Grove.
Shambley, who hasn't seen Marion's property yet or heard of the incentive, says with the number of foreclosures in
"Most people who will come and buy Shawn's home can buy their own Super Bowl tickets and will likely have the same access to a private jet. They are not going to care about who you are as the seller, they care about the bang for their buck. Offering an incentive like a trip or a car used to work right before the market tanked, but now people want cash in hand," Shambley told HousingWatch.
"I can instead see offering something that will last, like a cash rebate. The buyers want to see value down the line." However, Shambley adds that if Marion's home is underpriced, then the Super Bowl package "is something that is good. The buyers feel they are getting something extra."
Weiner's background prior to real estate is as a sports and entertainment talent agent. "I come from a background very different than most Realtors," said Weiner. "The resources available to me and my client and my way of thinking is probably different than other agents from a marketing standpoint. I am not suggesting because of this incentive package it is the only reason this house is going to sell, but it is about using other resources we have to get the property more exposure or get the home into another set of eyes who wouldn't ordinarily see it."
Well, the Super Bowl package incentive certainly got the attention of the media and the fans. Let's see if it draws buyers, too.
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