PopCap launches Bejeweled 3 from English mum's living room tea party

Forget those glitzy and glamorous launch parties for the year's biggest games like Halo: Reach or Call of Duty: Black Ops. The sequel to one of the best selling casual games of all time, Bejeweled 3, launched from a British mother's living room. A bold move by famed casual game developer PopCap, the comfier launch was made in honor of recent research targeting the largest demographic of Bejeweled players: middle-aged, tech savvy mothers.

According to a survey of 2,000 casual gamers conducted by 72 Point, the average player of games like Bejeweled is "a 43-year-old married mum called Sue with two grown up children who counts watching Midsomer Murders and playing on her own games console as among her favourite pastimes." While this is an especially personalized and hilarious account of a statistic, it checks out with claims made elsewhere.