More Shoppers Self-Gifting This Year

Amazon Kindle wrapped  in colorful covering
Amazon Kindle wrapped in colorful covering

Apparently tired of being frugal during the recession, American consumers are trying to shop the country out of the recession and are buying holiday gifts for themselves at the highest rate in six years, with the average shopper spending $107.50 on themselves.

The Washington Post reports that the percentage of shoppers who say they plan to indulge in a little something extra for themselves has risen four points since last year to more than 57% -- the biggest jump in at least six years, according to an industry survey.