Richard Branson, the founder and chairman of Virgin Group
and a member of the AOL Small Business Board of Directors
, officially introduced Project at New York's Crosby Street Hotel on Tuesday. The monthly magazine, which incorporates an almost three-dimensional mix of audio clips, video, photos and text as readers flip each "page," will focus on four main editorial pillars -- design, entertainment, technology and entrepreneurs. AOL Small Business Editor Rod Kurtz spoke with Branson about the new Project iPad magazine in this video interview.