CALM Bill Will, at Long Last, Stop Loud Commercials

Man reacts to loud noise
Man reacts to loud noise

Sudden loud noises are irritating because they stimulate our fight-or-flight instinct, so it's no wonder that the FCC fields thousands of complaints each year about commercials that are much louder than the television shows in which they appear. Now, at long last, our federal government has passed a law to stop loud commercials.

On Friday, Congress approved the Commercial Advertisement Loudness Mitigation (CALM) act. This bill calls upon the FCC to adopt new industry sound regulations in 2011 and enforce them beginning in 2012.