Holiday Shopping for Guys - Get Your Man Cave Here

lady giving man a gift - holiday gift giving for guys
lady giving man a gift - holiday gift giving for guys

It's typical for retailers to think of most customers as women, but when it comes to spending, it's the guys doling out more. And with some of the hottest holiday goods considered typically male, this female-focused marketing seems a bit out of date or misplaced. There's a real trend today of retailers marketing traditional male products to women but what about the men?

The National Retail Federation estimates that men will spend approximately $20 more than women on Christmas presents this year. Men typically wait longer to shop while women are most likely to get an early start and take advantage of Black Friday deals, according to NRF.