CausePlay aims to create games for good causes with Hospitopia

Hospitopia
Hospitopia

One of the more interesting ideas coming out of the social gaming space is the idea of using games to raise money for real life charities. We've seen Zynga do quite a bit of this with their Sweet Seeds for Haiti FarmVille partnership, or their new Candy Cane campaign to donate 100% of their proceeds to the UCSF Benioff Children's Hospital. Sony Online's latest game, Wildlife Refuge, is donating profits from cheetah sales to the Cheetah Conservation Fund. Now, a new company aims to create social games for social good on a regular basis.

CausePlay is a new social games developer founded by Jonas Hudson that aims to create games that benefit a worthy nonprofit organization. They clearly see the potential due to millions of players enjoying social games, and want to revolutionize the way that people donate to their favorite causes. The company aims to create a marketing tool within their games called Cause Integration, which allows brands to plug in their promotions easily within their social game titles.


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