Netflix Offers Streaming Only Plan for $7.99, Raises By-Mail Plans $1

Netflix is not going to tinker with the brand it has built around delivering DVDs by mail in iconic red envelopes, but in order to fit the changing demands of its users -- and pay the cost of shipping enough stacks of DVDs every week to eclipse Mount Everest -- Netflix is changing its rates.

The biggest change is that Netflix will offer U.S. Customers an unlimited streaming plan for $7.99 a month and that it is raising the cost of the one DVD and two DVD plans by $1, effective immediately.