Insurance Industry Hiring Facebook Obsessives, Tweeters

Social media amateurs as well as professionals could find a nice home for yourselves in the insurance industry, reports Fins.com.

The Center for Marketing Research at UMass Dartmouth conducted a study of how the Fortune 500 companies use Facebook as a platform for communications and sales. What it found was that the insurance industry ranked No. 1 in leveraging Facebook to achieve commercial goals. In addition, insurance was big in its reliance on Twitter. Given the industry's need to connect with both businesses and consumers, this turning to social media should be no surprise.