Most Successful Video-Game Debut Ever: 'Call of Duty: Black Ops'
Activision Blizzard's (ATVI)"Call of Duty: Black Ops" video game has set a five-day sales record, generating more than $650 million in global sales during the five days after its Nov. 9 release.
The new title broke the $550 million record set by Activision's "Call of Duty: Modern Warfare 2" last year, the video-game publisher said Thursday. The company called it the most successful debut of any entertainment product.
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"The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard's leadership role in online entertainment," Activision CEO Bobby Kotick said in a statement.
The game also broke a first-day videogame sales record, generating about $360 million in U.S. and U.K. sales. on its debut day, Activision said last week.
The game's performance spells good news for a videogame industry that has been hampered this year by falling sales. Many cash-strapped gamers have opted to either buy used games or play free titles online instead of buying new games. As a result, gaming software sales for the first 10 months of the year fell 7% to $5.54 billion, although they did rise 6% for the month of October, NPD Group said this week.
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