Starting Your Own Small Business? Be Practical, Not Creative

Be practical and the odds are far better that the business you start will succeed. Forget being creative. That's the advice from Scott Gerber, serial entrepreneur and leader of the "Death to the resume" movement.

Gerber really means "practical" -- as in not trying to innovate. Instead of aiming to launch competition for Facebook, set up a dry cleaner or a deli on the corner. From those small seeds can come success. Big dreams usually lead to big failure.