Who Is Most Likely to Use a Coupon?

Since the start of the financial meltdown in 2008, coupon use has come back in vogue for many Americans. In 2009 shoppers used 27% more coupons than in 2008 and online coupon spiked 360%. Coupon use has become so pervasive that while many still think using a coupon on the first date is tacky, 41% are alright with it. Given the increased use, perhaps it's no surprise that coupon users represent a wide array of people.

Deals.com recently completed a survey of coupon users and found that it's not just middle-class penny-pinchers that are embracing coupons, but also individuals earning more than $100,000 a year.