Celebrate the Top Chef: Just Desserts finale in Cupcake Corner

OMGpop's first Facebook game Cupcake Corner is proving to be quite successful with 1.4 million monthly players as of right now. Now, the game has nailed a partnership promotional deal with Bravo's Top Chef: Just Desserts series and is offering a special recipe to celebrate this week's finale of the show.

The new available Top Chef recipe is the Frozen Key Lime Bar, which takes only 8 minutes to bake and creates 28 servings. The recipe gives out 140 total coins and 16 XP for baking.

This is a pretty neat promotion because it couldn't really be any more relevant to the Cupcake Corner players. This kind of in-game advertising is done in a way that doesn't detract from the overall feel of the game and take players out of the immersion. The Top Chef: Just Desserts show is a very popular show and there is likely a great deal of crossover between its viewers and the players of Cupcake Corner.

What do you think of these kind of promotions? Do you want to see more recognizable brands in your games, or do you find them annoying? Sound off in the comments!