Black Friday: American Express' New Tool Makes Shopping Easier

In plenty of time for Black Friday and all the holiday chaos that will come in its aftermath, American Express has launched inSite, a new shopping assistant for its customers.

Once upon a time, shopping assistants came in the form of a human being, but now that so many people shop online, this app makes a lot more sense, especially if you're an AmEx card holder who prefers to shop via the Internet. If you have an American Express card and go to inSite, you can download this new app to your browser. From then on, you'll receive offers from more than 250 brands, often big name brands such as Barnes & Noble and Crate & Barrel, as you surf the Web.