Hiring: Hospital Near You Seeking Social Media Expert
Local hospitals, ranging from Seattle's Swedish Medical Center to Arizona's Mayo Clinic, are hiring in social media marketing, reports Sales-Jobs.Fins.Com. Pay ranges from $60,000 to $80,000 per year.
Local hospitals are adopting the communications strategy of using social media to better connect with their clients -- that is patients, and those organizations that are referral sources. Social media, be it blogging, tweeting, YouTubing, podcasting, or posting on the wall of Facebook, has several advantages for starting and continuing conversations with those who count.
Social media's advantages include:
- Communication occurs in real time. If there is a situation developing in public health or a rumor to be clarified, hospitals can do that immediately.
- The format is conversational, that is, human beings talking with one another without the barriers of "organization speak."
- Digital is a low-cost way to transmit messages.
- Most digital tools are now made for photos and video streaming, a definite plus in a digital era.
To find out what your local hospital might be needing, check their websites and click on career sections. You can also tap into your local network to identify needs in more detail. In addition, you can contact the hospital's marketing and/or communications managers to ask about openings and pitch yourself.