French Lawyer Battles to Stop Renault Naming Car 'Zoe'

A French lawyer is fighting to stop carmaker Renault (RNSDF) naming its new electric car "Zoe", saying that first names should be sacred.

Attorney David Koubbi is representing the parents of two young girls called Zoe Renault, The Associated Press reported. Koubbi argues that corporations should not use first names to market products.

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Koubbi estimates that there are 35,000 girls named Zoe in France.

Renault already has some cars with female first names, including the Megane and the Clio.

A judge is expected to rule on the matter later today.