Social Game Universe launches IGAPI, makes a game of cross promotion (literally)

IGAPI in action
IGAPI in action

Ever since Facebook's destruction of changes to how players discover new games, smaller developers have had a hard time getting their games to their audience (i.e. you and I). Social Game Universe, a Toronto-based social games innovator, has an answer for that in the Inter-Game API (IGAPI). A tool originally created solely for games by the developer like Hollywood Tycoon and Avastar, IGAPI transforms cross game promotion normally served by services like Applifier into somewhat of a meta-game for social gamers.

Find out more about how it works and what it could mean for social gamers after the break.

Originally published