Social Game Universe launches IGAPI, makes a game of cross promotion (literally)
Find out more about how it works and what it could mean for social gamers after the break.
What would normally appear as a small advertisement for a game turns into what Social Games Universe calls an "Action Card" with IGAPI. The Action Cards allow players to interact with other gamers across different games entirely while remaining within the game currently on their screen. For instance, instead of seeing a message pop up on the marquee-style cross promotion bar that almost every social game has, you would see the option to double the strength of a player's army in Rise of the Ancients rather than merely an advertisement. Alright, well it's still an ad, but at least it's one that might engage you into trying the game out, because we all know how well banner ads work out. The service allows players to register for features like friend tracking, achievements and privacy settings. All things considered, IGAPI is nearly a game itself, but maybe that's the point.
[Source: Social Game Universe]
What do you think about the possibilities of IGAPI? Would you use it if it were made available in your favorite social game? Sound off in the comments. Add Comment.