Six Crazy Job Search Tactics

jobs search
jobs search

Taking a non-traditional approach to a job search can be a good thing. Take the case of Alec Brownstein, an advertising professional who found himself looking for a new job last summer. Fed up with the traditional job search, he decided to try an unprecedented tactic.

Banking on the fact that "everyone Googles themselves," he bought sponsored links attached to the names of top-advertising directors. So, when the directors Googled themselves, Brownstein's ads would appear at the top of the results page. The ads reportedly said "Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too" -- and then provided a link to Bronstein's website. A few months (and only six dollars) later, Brownstein was employed by top-advertising firm Young & Rubicam.