GM to Phase Out Goodwrench Brand
Goodwrench, used by GM dealers to advertise maintenance and repairs for more than 30 years, will be replaced with brand-specific labels such as Chevrolet Certified Service and Buick Certified Service, The Detroit News said.
Goodwrench will officially die on Feb. 1 of next year.
Goodwrench was created in the mid-1970s to promote GM's parts and service dealerships. The brand was a major sponsor of NASCAR racing.