McDonald's Sizzles With 6.5% Comparable Sales Growth in October
Comparable sales, which measure sales at restaurants open at least 13 months, are a good indicator for performance because the measure gauges how a company is faring at existing locations, rather than growth from opening up new ones. Last year, comparable sales grew 3.3% for the same period.
In constant currency, systemwide sales, which include franchise sales and not just McDonald's-operated restaurants, grew 7.4% in October, compared to 7.8% last October.
Menu Variety and Renovations Help
In the U.S., sales were up 5.6%, compared to a 0.1% decline last October. Key boosters were the Monopoly game, as well as popular items such as Chicken McNuggets, McGriddles, Big Macs and McCafe beverages. In constant currency, systemwide sales grew 6.3%, as much as last year.
In Asia/Pacific, Middle East and Africa, sales increased by 5.3% fueled by Japan, China and Australia. Value menus, as well as local offerings helped propel growth. In constant currency, systemwide sales growth surged to 13.4%, compared to 5.7% growth in October 2009.
Year-to-date, McDonald's said comparable sales grew 5.2% globally, with 3.8% growth in the U.S., a 4.9% increase in Europe and a 6.1% surge in Asia/Pacific, Middle East and Africa.