HP's claims about capacity of its printers, cartridges, challenged

HP exterior sign
HP exterior sign

Hewlett-Packard's advertising claims on some of its inkjet printers and cartridges, including a TV commercial featuring a peacock, have prompted the Council of Better Business Bureaus' National Advertising Division to ask the Federal Trade Commission to investigate.

NAD, the ad industry's self-regulatory group, looked into the issue after HP's competitor, Eastman Kodak Company, challenged claims HP made on print, labels, the Internet and television.

The ads make such claims as "The #1 Ink brand is the #1 Value" and "Get More Pages with HP Ink." Others under scrutiny have to do with the specific number of pages a certain ink cartridge will yield. One claim says, "Up to 65% more pages than bargain inks."