FTC bans marketing of Kinoki Cleansing Detox Foot Pads
As reason for pulling the plug on the over-the-top infomercials, the agency cited the Kinoki marketers falsely claimed the foot pads were effective in treating a host of medical conditions. Yehuda Levin and his company, Xacta 3000, Inc., promised consumers their "ancient Japanese secret to perfect health" could cure arthritis, cellulite, depression, diabetes, headaches and insomnia, as well as remove toxins, heavy metals and other chemicals from the body, according to the FTC complaint.
The complaint also states that the promoters falsely claimed to have scientific proof that the foot stickers removed toxins from the body. Most scientists agree that the only proven procedure for doing so is by way of the liver and kidneys, not through skin contact.
The contraptions sold for $19.95 for a two-week supply, plus $9.95 for shipping and handling, through TV and web advertising. They were also available at Bed Bath & Beyond stores among other products typically advertised on late-night TV.
In 2008, Wired magazine called the foot adhesives "the most appalling medical scam since magnetic immortality devices."
In a settlement announced on the FTC web site, the peddlers of the Kinoki foot pads have agreed to pay $14.5 million, the total estimated revenues from the sale of the products. The judgment is stayed because of the defendants' alleged inability to pay.