Discount Consumer Club scolded over getaroom.com ads

Discount Consumer Club getaroom.com ad problems.
Discount Consumer Club getaroom.com ad problems.

The Discount Consumer Club, a membership-based deal site, is under fire by the advertising industry's self-regulatory body for aggressively touting offers of "sale," "up to 50% off," and "lower rates" on its hotel booking service Getaroom.com, while making it difficult for consumers to assess the actual value of the bargains.

The National Advertising Division of the Council of Better Business Bureaus alleges the savings claims for Getaroom.com were inaccurate, did not apply to a significant number of rooms, or referred to price reductions that were too small to be considered a "sale."