New Niche for Start-Ups: Anti Bullying

Anti bullying books, lectures, seminars, interventions, group training, Web kits, lobbying, and programming for television and films are big business. So big, in fact, that they are creating a new niche for start-ups.

Bloomberg Business Week discusses this fresh marketplace but only in the sub niche of the workplace. In addition, of course, is huge potential in educational institutions at all levels, cyberspace, religious organizations, and parenting. Even when just focused on workplace issues, those in this niche such as Gary Namie can earn $10,000 a lecture and $45,000 for training. Business is brisk, According to a Zogby poll, about 34 percent of workers said they had been bullied on the job. The recession has tended to increase the tendency for both superiors and co workers to bully.

How to enter the niche? Usually, those in a particular field, ranging from psychology and management to journalism and law will simply add on expertise. That could consist of educating themselves in the discipline, taking courses including online, gaining hands-on experience through volunteer outreach, being hired by an enterprise already operating, or just jumping in. Regarding the latter, lawyers could form an anti-bullying advocacy/lobbying group and learn what they need to know as they move forward. Filmmakers can create a grant for funding to produce a documentary on bullying. Mothers could establish an anti-bullying urban nonprofit they hope to staff and finance with contributions.

Meanwhile, employers are apprehensive about eventual employment lawsuits dealing with bullying. Therefore, employees can consider preparing for this possible emerging specialty within organizations in departments such as human resources, law, public relations, and training.

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