FanSwarm: Fantasy sports gets a celebrity spin in new Facebook game

fanswarm celebrity facebookIf your media diet consists mostly of celebrity gossip blogs and magazines -- you'll be happy to know that you can put all of that knowledge to work in a new Facebook game called FanSwarm.

The game, created by Ayeah Games, is a celeb-focused fantasy sports- game, but instead of a team of athletes, you choose a team of celebs and earn points based on what's being said about them in blogs and on Twitter.

"We use an algorithm that reads the heat of the social graph to figure out if a celebrity is hot or not," says Doug Levin, Ayeah Games president and CEO. "You can gain points by betting on Charlie Sheen and Lindsay Lohan's crazy careers."

The game will launch with 2,000 celebrities to choose from -- including popular political candidates -- and you will be able to select your celebs and then predict how their career will fare. If you're correct, you'll earn extra points and level up in the game to become the Queen or King of FanSwarm.
As if this whole concept isn't kooky enough already -- FanSwarm will also contain mini-games that will help you boost your overall score. One example is choosing a group of celebs and putting them into "scenes" which will increase or decrease points, says this Reuters article. "Putting Angelina Jolie and Brad Pitt in the "beach" scene is a wise move, for example, but not if Jennifer Aniston also is there."

Levin says he brainstormed the idea for FanSwarm when George Clooney didn't win an Oscar for ''Up in the Air,' and didn't have anywhere to vent about it online.

"The environment is a highly structured way for people to express themselves, and we encourage user-generated content," Levin says. "Leave a comment, get points, play with friends, map out your predictions about celebrities. Our research says people are interested in these ideas."

We'll see just how interested people are in when this game launches on October 31.
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