Small Store Start-Ups Give the Unemployed a Shot at Profitable Entrepreneurship

Some customers seem to like the contrast that small store star- ups give to the big box stores. The Daily News featured four of these "small is beautiful" approaches to leasing space for your enterprise. One is Cass Lilien's 5.5-by-9-foot outlet in New York City. There she makes jewelry and sells jewelry kits. Her rent is $500 a month. Lilien solves the problem of no restroom by using the one in a store nearby and returns the favor with a bracelet now and then.