Apple Pumps Up Headcount in Retail Division
But despite the 47% retail revenue increase to $9.8 billion in fiscal 2010 over last year, sales for each retail-related employee declined 9% to $369,811, compared with last year. During the year, Apple operated a network of 317 stores.
Analyst Brian Marshall of Gleacher & Co. said despite the decreased efficiency in Apple's retail operation, it's totally worth it to ramp up staffing in Apple's stores.
For Apple, its retail business is big. Retail net sales accounted for 15% of Apple's overall revenue pie of $65.2 billion in fiscal 2010. Last year, Apple's retailing operation took a hit, posting a 9% decline over the previous year.
As Apple gears up for the busy holiday selling season, Marshall's point of keeping customers happy with an adequate supply of retail staff will go a long way in making customers merry. And happy customers have the potential of turning into repeat customers.