Building a Start-Up? Four Ways to Find Customers/Clients

Laid off, you do a start up. Those are the courage and logistical pieces. Now, what about finding customers/clients?

The answer, hammers Sarah Needleman in The Wall Street Journal, is that there is no one way. You have to try a number of different marketing and sales approaches, do more of what pays off, and keep experimenting. The marketplace keeps changing.

In less volatile times and when buyers were less cautious and tight-fisted with their money, newbies running businesses could attend a seminar or two to discover proven formulas for marketing and sales and they were on their way. Currently, it's more like flying by the seat of your pants.