Borders Offers Discounts on e-Readers in Battle With Amazon, Barnes & Noble
Borders is looking to boost sales of e-readers and pull sales from online retail giant Amazon and its Kindle e-readers. Amazon last week said third-quarter profit rose 16% from a year earlier largely on an 80% surge in U.S. sales of its electronics products. The company has increased demand for Kindle by offering 720,000 books on the U.S. Kindle store.
Meanwhile, retailer Barnes & Noble on Tuesday will host an event at its flagship store in New York City's Union Square. While the bookseller isn't saying officially what will be announced, it's widely believed to be a new, color edition of the Nook e-reader, appropriately named Nook Color, that will operate on Google's (GOOG) Android operating system.