Kocian Law Group: Drive-thru Justice [Everyone Needs a Gimmick]

The Kocian Law Group conducts its business in Manchester, Conn., in a building which once housed fast foods. So it has a drive-thru window -- which the law firm is putting to good use.

Since Kocian Law Group's niche is personal injury, the drive-thru makes it convenient for those with disabilities -- or just no times -- to swing by in a vehicle or wheel chair. No hassle. They can simply drop off or pick up documents. And, who knows, in time Kocian Law Group may be providing those initial consultations about the merits of a case on a drive-thru basis.