Halloween is not one of those holidays like Christmas that everyone sees as commercial. That's why it's so commercial -- and profitable.
Sales related to Halloween totaled about $6 billion last year. That's just the tip of the iceberg. Think also about those impulsive dinners out and decisions to let loose and pop for a weekend at a resort. In addition, brand names can be created and enhanced. Newbie Generation Y parents are discovering the Bronx Zoo, based in New York, through its month-long programming around Halloween themes, like Boo. Perhaps Halloween could be thought of as capitalism in disguise.